PEPSI
Thirsty for More

Singapore Media Marketing Awards by AAMS | Best Use of Out-of-Home Gold Award 2024

Client

Pepsi Singapore

FMCG

SANGREALCORP+ partnered up with Ten Square, who provided the building and billboard screen, to create a series of CGI videos and 3D anamorphic effect of the Pepsi can, with the core message of New Look, Same Great Taste, as part of Pepsi Singapore's campaign to promote their new logo rebrand. By creating the world's largest Pepsi vending machine at 12 stories high, the goal was to create a viral mixed reality campaign aimed at propelling Pepsi's rebranding to global prominence, leveraging the current wave of visual effects-driven content.

3D Anamorphic Billboard Video

Social Media CGI Video 1

Social Media CGI Video 2

Enhance Brand Identity: Develop a fresh and compelling brand identity that resonates with the target audience while maintaining Pepsi's core values.

Target Audience Engagement: Identify and engage with specific demographic segments, particularly digitally-driven younger audiences, to foster brand loyalty and community.

Increase sales, market share, and brand equity through the rebranding efforts, leading to a measurable impact on business performance.

DEFINING SUCCESS METRICS

On a 21-day rollout schedule, our CGI video on Pepsi Singapore's TikTok account saw 1.2 million views within a week as well as coverage by other media outlets.

Complimentary Pepsi cans were claimable on-site at Ten Square as part of the rollout, with large-scale Pepsi cans the size of a car were stacked within the building as a photo-op.